We developed custom creative graphics for a regional sweepstakes focused on the Ultimate NFL Basement Makeover with a “Choose Your Own Prize Package” prize concept for the shopper, with Bud Light as the lead brand.

This special fall promotion, executed in independent c-store and package liquor stores, was targeted to the avid beer-drinking football fan with its unique football graphics. The custom creative graphics were applied to selected in-store tactics along the shopper path to purchase to create awareness around the promotion and entice shoppers to purchase beer.

You could say we scored a “touchdown” with this program; entry submissions doubled and beer sales increased.