Our newest television and radio campaign for Dobbs Tire & Auto Centers – a valued client since January 2000 – not only articulates key product and service features and benefits that distinguish the market leader retailer from its local and national competitors, but also captures and promotes the genuine camaraderie and strong esprit de corps among the more than 600 associates who staff the company’s 40 store locations. In certain spots, we also share with viewers and listeners the satisfaction customers experience when buying their tires and automotive maintenance and repair services from the locally owned and family owned company. In October 2015, one month after the new broadcast campaign launched, Dobbs achieved an all-time highest sales record for a single month – the best in the company’s 40-year history.