Each new year brings a restart, a new resolve, and fresh step in life. OREO wanted Kroger customers to make OREO THINS a part of their New Year.

With a budget for targeted banner ads and a social influencer program we created a look that spoke to an audience of moms and women looking to include a healthier dessert and snacking option in their new year – #NEWYEARNEWANGLE.

With benchmarks surpassed in engagements and social chatter, it’s no shock that this program won a GOLD HERMES Award.