To give the Value channel shopper recipe solutions on a budget, we scripted and produced recipe videos featuring Mondelēz International products: RITZ Crackers, OREO, and CHIPS AHOY! as the stars. These videos were partnered with an in-store program to entice the shopper to create these mouth-watering recipes. Shared through social channels and other platforms, these videos showcased easy-to-make recipes with ingredients that could all be found within the value retailer.